HOWTO Make your webshop more search engine friendly

Howto make your webshop more search engine friendly
Build your web shop without frames

Using frames has many disadvantages and you should always avoid using them if possible.

For example if you build your shop so that the product information is visible in another frame than the shopping cart is, the user might end up (e.g. from search engines) to a page where he cannot see the shopping cart and cannot proceed ordering.

Other disadvantages of using frames are for example:

Browser and Accessibility Problems
Search Engines won't list your web site
Bookmarking Problems
Having to give directions in addition to the web address
Another site wants to link to a page on your site, but can't
Problems reloading frame-based web sites
What you see on screen and what gets printed are usually not the same.
Some browsers can't deal with frames (e.g., lynx, mobile devices..).

Workspace allows you a possibility to build your web shop without frames.
The basic structure of web shop is built using a specific template and the use of this template is described in Howto document:
HOWTO Create a frameless template for the web-shop

Use dynamic titles and meta-descriptions

The use of dynamic titles and meta-information is highly recommended and this will get your ranking up in the search engine listings. Workspace can generate a unique title for each of your product pages. This way you can have as many different titles as you have products in your web shop.
The product name and group name can automatically be viewed in the search results as the search engines always show titles before content. This way users of search engines will find their way to your webshop more efficiently.
More info on how to use dynamic titles can be found from:
HOWTO Use dynamic titles and dynamic meta-descriptions

Create a Google Sitemaps file

The use of Google Sitemaps file might help your web shop to be indexed in Google more efficiently and accurate. The file simply tells Google all the pages that are in place in your web shop and how often Google should update their content into Google databases. You can set for example so that google checks all the product pages once a week.

Search engines such as Google discover information about your site by employing software known as "spiders" to crawl the web. Once the spiders find a site, they follow links within the site to gather information about all the pages. The spiders periodically revisit sites to find new or changed content. By using Sitemaps to inform and direct crawlers you can speed up the discovery, addition and updating the pages of your web shop pages to Google index.

Useful tools for creating a Google Sitemaps file can be found at:
http://code.google.com/sm_thirdparty.html
(at Tools & Online Generators)

Google Adwords

In addition to offer the users a possibility to find your site using search engines, you can buy efficient visibility in Google search results for certain search words.
You can give a list of words that describes the content of your site and if someone commits a search using these specific search words your advertisement will be shown on the right side of the results page. For example if we are selling Workspace software we should add words such as “webshop, web shop, ecommerce, e-commerce, b-to-b order system …” into our Google Adwords settings.

Notice that you do not need to pay anything for the views – you pay only according to clicks. This means that you pay only for new visitors. In addition to this you can set the amount of money you are willing to pay for a new visitor. This amount can be anything starting from 5 cents and Google will help you deciding on the sum. The bigger the amount is, the higher ranking you have in sponsored links listing.
You can also set a daily budget for each of your Adwords campaigns.

Read more about Google Adwords: http://adwords.google.com/

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