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How to make Google Analytics track e-commerce transactions?

How to make Google Analytics track e-commerce transactions?

roman's picture
On June 17th, 2008 roman said:

Hi,
for what you wish to use Google Analytics? In webshop there is a module of various statistics (Marketing-> Statistics).
Best regards,
Roman

Yes I know but Analytics is

On June 17th, 2008 sissos said:

Yes I know but Analytics is much better and tracks keywords etc.

Yes I know but Analytics is

roman's picture
On June 19th, 2008 roman said:

Hi.
Here all steps are written http://www.google.com/support/analytics/bin/answer.py?answer=55528&topic... . Copy the following code block into every webpage you want to track immediately before the tag. If your site has dynamic content you can use a common include or a template. You can insert the javascript Visual->Structure->FrameFree->HTML.
Best regards,
Roman

Can you

On September 20th, 2008 Anonymous said:

Roman, could you please explain tracking e-commerce transactions more in detail?

Tracking e-commerce transactions more in detail

roman's picture
On September 22nd, 2008 roman said:

Hello.

How do I track e-commerce transactions?

Step 1.
Log in to your account in Google Analytics. https://www.google.com/analytics/reporting/login?ctu=https%3A%2F%2Fwww.g...
Step 2.
Add your website Profile.
Step 3.
Click Edit next to the Website Profiles you'd like to enable.
Step 4.
On the Website Profile Settings page, click edit next to Main Website Profile Information.
Step 5.
Change the E-Commerce Website radio button from No to Yes.

Step 6.
Analytics Settings. Manage your profiles, goals and account access from this page, click Edit Account and Data Sharing Settings to Analytics Settings.

Step 7.
Receipt Page Format

The next step is to ensure that the tracking code is included in the receipt page in the standard fashion. This may be done using a server side include, or other template driver, or can simply be hand-coded into your HTML code:
<script type="text/javascript">
var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");
document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));
</script>

<script type="text/javascript">
var pageTracker = _gat._getTracker("UA-xxxxxx-x");
pageTracker._trackPageview();
</script>

Step 8.
Copy javascript in html code - Visual->Structure->FrameFree->HTML. Here is page example:
<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN" "http://www.w3.org/TR/html4/loose.dtd">
<html>
<head>
<title>Webshop Template</title>
<meta http-equiv="content-type" content="text/html; charset=UTF-8">
<title>Untitled Document</title>
<link href="http://www1.smilehouse.com/wsthemes/landscape/styles.css" rel="stylesheet" type="text/css">
</head>

<body>
<div id="wrap">
<table width="855" height="700" align="center" border="0" cellpadding="0" cellspacing="0">
<tr>
<td width="222" align="left" valign="top">$left$</td>
<td width="633" align="right" valign="top"><p><img src="http://www1.smilehouse.com/wsthemes/landscape/poweredby.gif" alt="Powered by Smilehouse" width="176" height="35"></p>

$top$
<div><img src="http://www1.smilehouse.com/wsthemes/landscape/maintop.gif" alt="" width="633"></div>
<div class="main">
$main$
</div>
<div><img src="http://www1.smilehouse.com/wsthemes/landscape/mainfooter.gif" alt="" width="633"></div><div class="footer"> © Copyright 2006 Smilehouse Oy</div></td>
</tr>
</table>
<img src="http://www1.smilehouse.com/wsthemes/landscape/footerbg.gif" alt="" width="950" height="201"></div>

//here is beginning javascript

<script type="text/javascript">
var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");
document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));
</script>

<script type="text/javascript">
var pageTracker = _gat._getTracker("UA-XXXXXX-X");
pageTracker._initData();
pageTracker._trackPageview();
</script>

//here is end of javascript

</body>
</html>

Step 9.
On the Website Profile Reports page, click View Reports next to View all Reports (Dashboard, Visitors, Traffic Sources, Content, Goals, Ecommerce - Overview, Total Revenue, Conversion Rate, Average Order Value, Product Performance, Product Overview, Product SKUs, Categories, Transactions, Visits to Purchase, Days to Purchase) .

Here is manual - How do I track e-commerce transactions? http://www.google.com/support/analytics/bin/answer.py?answer=55528&topic...

Best regards,
Roman